177sp Privacy Policy
At 177sp, your privacy is a fundamental priority. This Privacy Policy explains in plain, formal English exactly what personal data we collect from players across Bangladesh, how that data is used, who it may be shared with, how long it is retained, and what rights you hold over it. We are committed to handling your personal information with transparency, integrity, and the highest standard of digital security.
Privacy Commitments at a Glance
These six cards summarise our core privacy commitments to every 177sp player. They are provided for convenience and do not replace the full Privacy Policy text below, which all players are expected to read in its entirety.
177sp collects only the personal data that is strictly necessary to operate your account, process payments, verify your identity, and comply with applicable compliance obligations. We do not collect data for its own sake.
All data transmitted between your device and the 177sp platform is protected by industry-standard SSL/TLS encryption. Sensitive data such as payment details and identity documents is stored using secure, access-controlled infrastructure.
177sp does not sell, rent, or trade your personal data to third parties for their own commercial or marketing purposes. Data sharing is limited to approved service providers who support our platform operations under strict contractual confidentiality obligations.
You have the right to request a copy of the personal data 177sp holds about you at any time. You may also request corrections to inaccurate data, or ask for the deletion of your data in accordance with applicable retention obligations.
Promotional communications from 177sp are only sent to players who have given explicit consent. You may withdraw your marketing consent at any time by contacting our support team, and we will action the request within 5 business days.
177sp retains personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable legal or compliance obligations. Once the retention period expires, data is securely deleted or anonymised.
This Privacy Policy ("Policy") applies to all personal data collected, processed, and stored by 177sp ("we", "us", "our") in connection with the operation of the 177sp online casino and sports betting platform, accessible at https://177sp.io ("Platform"). This Policy governs the privacy practices applicable to all players who access, register on, or use the Platform, with particular regard to players located in Bangladesh.
177sp operates as an online entertainment and gambling platform serving an adult audience aged 21 and above. In providing this service, we necessarily collect certain categories of personal data from our players in order to create and manage player accounts, verify player identity and age, process deposits and withdrawals, detect and prevent fraud, fulfil responsible gaming obligations, and communicate with players regarding their accounts and applicable promotional offers.
This Policy is intended to give you a clear, honest, and complete account of our data practices. We have written it in plain English to the extent that formal legal obligations permit, so that players across Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, and all other regions of Bangladesh can understand precisely how their information is handled when they use the 177sp platform.
This Policy should be read in conjunction with the Terms & Conditions of the 177sp platform, which govern the overall relationship between 177sp and its players. Defined terms used but not defined in this Policy have the meanings given to them in the Terms & Conditions.
177sp collects personal data from players through a number of channels, including the account registration process, the KYC (Know Your Customer) verification process, payment transactions, customer support interactions, and through automated technical means as you use the Platform. The categories of personal data we collect are as follows:
2.1 Identity Data
- Full legal name as it appears on your government-issued identification document.
- Date of birth (required to verify that you meet the minimum age requirement of 21 years).
- Gender (where provided voluntarily during registration).
- Photograph — a selfie image submitted alongside your KYC identity document for facial verification purposes.
- Copy of a valid Bangladesh National Identity Card (NID), passport, or other accepted government-issued identification document.
2.2 Contact Data
- Bangladesh mobile phone number (used as the primary account identifier and for security verification).
- Email address (where provided; used for account communications and promotional opt-in messages).
- Physical address (where provided during KYC; used for identity verification purposes only).
2.3 Financial Data
- Mobile money account numbers associated with bKash, Nagad, Rocket, or Upay accounts used for deposits and withdrawals.
- Card details (masked card numbers only) for Visa or Mastercard transactions processed through our secure payment partners. 177sp does not store full card numbers on its own systems.
- Transaction history — a record of all deposits, withdrawals, bonus credits, and wagers made using your 177sp account.
2.4 Technical & Usage Data
- IP address and approximate geolocation derived from your IP address at the time of login and key account actions.
- Device type, operating system, browser type, and browser version.
- Session data — pages visited, time spent on the Platform, click paths, and game interaction data.
- Login timestamps and access logs.
- Cookie identifiers and similar tracking technologies as described in Section 6 of this Policy.
2.5 Communications Data
- Records of all customer support communications made via live chat, email, or WhatsApp, including the content of those communications, the date and time, and the nature of the query or complaint raised.
- Responses to any surveys, feedback forms, or promotional participation activities you engage in voluntarily.
2.6 Responsible Gaming Data
- Records of any deposit limits, loss limits, session time limits, or self-exclusion periods applied to your account, whether set by you voluntarily or applied by 177sp under its responsible gaming obligations.
- Behavioural risk indicators assessed by 177sp's responsible gaming monitoring systems, used to identify and support players who may be at risk of problem gambling.
177sp processes your personal data for the following specific purposes. We do not use your data for any purpose that is incompatible with those listed below without first obtaining your explicit consent or as required by law.
| Purpose | Data Categories Used |
|---|---|
| Account creation and management | Identity, Contact |
| Age and identity verification (KYC) | Identity, Contact, Financial |
| Processing deposits and withdrawals | Financial, Technical |
| Fraud detection and prevention | Identity, Financial, Technical |
| Responsible gaming monitoring | Usage, Responsible Gaming |
| Customer support and complaints handling | Identity, Contact, Communications |
| Promotional communications (opt-in only) | Contact, Usage |
| Platform security and abuse prevention | Technical, Usage |
| Legal and compliance obligations | All categories as required |
| Improving Platform features and user experience | Usage, Technical (aggregated/anonymised) |
177sp does not use personal data for automated individual decision-making that produces significant legal or similarly significant effects on players, except where required to do so by applicable compliance obligations (for example, automated fraud detection blocks). Where such automated decisions are applied, you have the right to request human review of the decision by contacting our support team.
177sp processes your personal data on the following legal bases, depending on the nature of the processing activity:
- Contractual Necessity: The majority of our data processing is necessary for the performance of the contract between you and 177sp — specifically, the Terms & Conditions which govern your use of the Platform. Without processing identity, contact, and financial data, we cannot create your account, verify your eligibility, or process your transactions.
- Legal Obligation: Certain processing activities — particularly KYC identity verification, transaction record-keeping, and fraud reporting — are required by applicable legal and compliance obligations. 177sp processes data for these purposes regardless of player consent, as it is legally mandated to do so.
- Legitimate Interests: 177sp processes technical and usage data for the purposes of platform security, fraud prevention, and improving the player experience, based on its legitimate interests as a platform operator. We carry out a balancing test to ensure that these interests do not override your fundamental privacy rights.
- Consent: Where 177sp sends promotional communications (including bonus offers, seasonal promotions relating to BPL, IPL, Eid, or Pohela Boishakh, and new game announcements), we do so only on the basis of your explicit, freely given consent. You may withdraw this consent at any time as described in Section 8 of this Policy.
177sp does not sell, rent, or trade your personal data to any third party for their own commercial purposes. Your data is shared only in the following limited and controlled circumstances:
- Payment Processors: Financial data is shared with our approved payment processing partners — including the operators of bKash, Nagad, Rocket, Upay, and our card processing gateway — solely for the purpose of executing deposit and withdrawal transactions. These partners are contractually bound to process your data only for the stated purpose and to maintain appropriate data security standards.
- KYC & Identity Verification Providers: Identity documents and selfie images submitted during the KYC process may be shared with approved third-party identity verification services who assist 177sp in verifying player identity and age. These providers operate under strict data processing agreements and do not retain your data beyond the verification process.
- Game Content Providers: Technical session data (such as game round identifiers and wager amounts) may be passed to game providers including Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi in the course of delivering their game content. These providers do not receive your personal identity or contact data through this mechanism.
- Fraud Prevention & Security Services: IP address data, device fingerprint data, and transaction metadata may be shared with fraud detection and cybersecurity service providers for the purpose of identifying and preventing fraudulent activity on the Platform.
- Legal Authorities: 177sp will disclose personal data to law enforcement authorities, regulatory bodies, or other government agencies where required to do so by applicable law, court order, or other binding legal process. 177sp will notify affected players of such disclosures to the extent permitted by law.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a material part of 177sp's business, player data may be transferred to the acquiring entity as part of that transaction. Players will be notified in advance of any such transfer and of any material change in data handling practices that results from it.
All third-party data processors engaged by 177sp are required to maintain appropriate technical and organisational measures to protect personal data and to process it solely in accordance with 177sp's written instructions.
The 177sp platform uses cookies and similar tracking technologies to deliver and improve platform functionality, maintain session security, and (with your consent) to analyse usage patterns. The following categories of cookies are used on the Platform:
- Strictly Necessary Cookies: These cookies are essential for the Platform to function correctly. They include session authentication cookies that keep you logged in, security tokens that protect against cross-site request forgery attacks, and cookies that remember your language and regional preferences. These cookies cannot be disabled as they are required for core functionality.
- Functional Cookies: These cookies remember your platform preferences — such as your preferred game lobby layout, notification settings, and responsible gaming reminder intervals — so that you do not need to reconfigure them on each visit. Functional cookies are set only where you have expressly configured a preference.
- Analytics Cookies: With your consent, 177sp uses anonymised analytics cookies to understand how players navigate the Platform, which features are most used, and where technical issues may be occurring. This data is aggregated and does not identify individual players. Analytics cookies may be declined without affecting core Platform functionality.
- Fraud Prevention Cookies: Device fingerprinting cookies are used by our fraud prevention systems to identify suspicious activity, detect duplicate account attempts, and protect the integrity of the Platform. These cookies process technical identifiers only and do not record personal content.
You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies will impair your ability to use the Platform. For instructions on managing cookies in your specific browser, please refer to your browser's official help documentation.
177sp retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable legal, regulatory, or compliance obligations. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account identity & contact data | Duration of account + 5 years after closure | Legal / compliance obligation |
| KYC identity documents | 5 years from date of verification | Legal / compliance obligation |
| Financial transaction records | 7 years from transaction date | Legal / financial record-keeping |
| Customer support communications | 3 years from last interaction | Legitimate interests / dispute resolution |
| Technical & usage logs | 12 months on a rolling basis | Legitimate interests / security |
| Responsible gaming records | 5 years from account closure | Legal obligation / player protection |
| Marketing consent records | Until consent withdrawn + 3 years | Legal obligation / proof of consent |
Once the applicable retention period expires, personal data is securely deleted or irreversibly anonymised in accordance with 177sp's internal data lifecycle management procedures. Anonymised, aggregated data derived from player records may be retained beyond these periods for statistical and analytical purposes, as such data no longer constitutes personal data.
As a player on the 177sp platform, you hold the following rights in respect of the personal data we hold about you. To exercise any of these rights, please contact us at [email protected] with the subject line "Privacy Rights Request — [Your Account Username]":
- Right of Access: You have the right to request a copy of the personal data that 177sp holds about you. We will respond to access requests within 30 days and provide the data in a structured, commonly used, machine-readable format where technically feasible.
- Right to Rectification: If any personal data we hold about you is inaccurate or incomplete, you have the right to request that we correct it without undue delay. Please note that corrections to identity and financial data may require re-submission of KYC documentation.
- Right to Erasure: You have the right to request the deletion of your personal data in certain circumstances — for example, where the data is no longer necessary for the purpose for which it was collected, or where you withdraw consent and no other legal basis applies. This right is subject to our legal retention obligations; we may be required to retain certain data even following an erasure request.
- Right to Restriction of Processing: You have the right to request that 177sp restricts the processing of your personal data in certain circumstances, such as where you contest the accuracy of the data or where you have objected to processing based on legitimate interests pending our verification of whether our interests override yours.
- Right to Data Portability: Where processing is based on your consent or on contractual necessity, and is carried out by automated means, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to request that it be transmitted directly to another controller where technically feasible.
- Right to Object: You have the right to object at any time to the processing of your personal data for direct marketing purposes. Upon receipt of such an objection, 177sp will cease all marketing communications to you within 5 business days.
- Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out prior to the withdrawal.
177sp will not discriminate against any player who exercises their privacy rights in good faith. All requests will be handled with discretion, professionalism, and within the timeframes set out above. Where we are unable to fulfil a request due to a legal or compliance obligation, we will explain the reason in writing.
177sp implements a comprehensive set of technical and organisational security measures designed to protect player personal data against unauthorised access, accidental loss, alteration, disclosure, or destruction. Our security infrastructure includes the following measures:
- Transport Layer Security (TLS): All data transmitted between players' devices and the 177sp platform is encrypted using TLS 1.2 or higher. This ensures that data in transit cannot be intercepted or read by unauthorised parties.
- Data Encryption at Rest: Sensitive personal data and financial records stored on our servers are encrypted using AES-256 encryption. Encryption keys are managed using hardware security modules with strict access controls.
- Access Controls: Access to player personal data within 177sp's internal systems is restricted on a strict need-to-know basis. Staff access is governed by role-based access controls, and all access events are logged and monitored.
- Two-Factor Authentication: Sensitive administrative actions within the 177sp platform require two-factor authentication, reducing the risk of unauthorised access resulting from compromised credentials.
- Penetration Testing & Security Audits: 177sp conducts regular security assessments and penetration tests of its platform infrastructure to identify and remediate vulnerabilities before they can be exploited.
- Incident Response: In the event of a data security incident that poses a risk to player data, 177sp maintains a documented incident response procedure. Affected players will be notified without undue delay where the incident is likely to result in a high risk to their rights and freedoms.
While 177sp takes all reasonable and appropriate measures to protect your personal data, no online platform can guarantee absolute security. Players are encouraged to maintain the security of their own account credentials and to notify us immediately at [email protected] if they suspect that their account has been compromised.
The 177sp platform may, from time to time, contain references or informational mentions of third-party services such as payment providers (bKash, Nagad, Rocket, Upay), game studios (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi), and sporting organisations (BPL, IPL, ICC, FIFA). Where such references include navigable links to external websites, 177sp has no control over the content or privacy practices of those external sites.
This Privacy Policy applies exclusively to data collected by 177sp through the 177sp platform. It does not apply to any data collected by third-party websites or services that you access independently of the 177sp platform. We strongly encourage you to review the privacy policy of any third-party site before providing them with your personal information.
177sp is not responsible for the privacy practices, data security, or content of any third-party website, regardless of whether that website is linked to or referenced by the 177sp platform.
The 177sp platform is strictly intended for adults aged 21 years and above. 177sp does not knowingly collect personal data from any individual under the age of 21. Our registration and KYC processes are specifically designed to verify that all players meet this minimum age requirement before any account is activated or any real-money transaction is permitted.
If 177sp becomes aware that personal data has been collected from an individual who is under the age of 21 — whether through misrepresentation during registration or any other means — we will immediately suspend the relevant account, initiate an investigation, return any real-money funds in accordance with our Terms & Conditions, and permanently delete all personal data associated with that account.
Parents and guardians in Bangladesh who are concerned about minors accessing online gambling platforms are strongly encouraged to install and configure appropriate parental control or content filtering software on any device to which minors have access. If you believe that a minor may have created an account on the 177sp platform, please contact us immediately at [email protected] so that we can investigate and take appropriate action.
177sp reserves the right to update or revise this Privacy Policy at any time in response to changes in applicable law, developments in our data processing practices, or changes to the services we offer. The following process applies when this Policy is updated:
- The revised Policy will be published on this page with an updated "Effective Date" displayed in the hero section at the top of the page. The date displayed at the top of this page reflects the date on which the current version of this Policy came into effect.
- Where an update materially alters your privacy rights or the manner in which 177sp processes your personal data, we will notify you directly via your registered contact details (email or WhatsApp) at least 14 days before the change takes effect.
- Your continued use of the 177sp platform after the effective date of any revised Privacy Policy constitutes your acknowledgement of, and agreement to be bound by, the updated Policy.
- If you do not agree with any change to this Privacy Policy, you must cease using the platform and request account closure prior to the effective date of the change. On closure, we will retain only the data we are legally obligated to retain, as described in Section 7 of this Policy.
We recommend that players review this Privacy Policy periodically to stay informed of how 177sp is protecting their personal data. The most current version of this Policy will always be available at https://177sp.io/privacy-policy.
If you have any questions, concerns, or requests relating to this Privacy Policy or the manner in which 177sp processes your personal data, please contact our dedicated privacy support team using the following details. All contact information is provided as plain text only and is not clickable.
- Privacy Enquiries Email: [email protected] (subject line: "Privacy Enquiry — [Your Account Username]")
- WhatsApp: +880 1700 000 177 (available 09:00–24:00 Bangladesh Standard Time)
- Live Chat: Available 24/7 via the 177sp platform for general account and privacy queries
- Formal Requests: All formal privacy rights requests (access, erasure, rectification, portability, objection) must be submitted via email to [email protected] with the subject line "Privacy Rights Request — [Your Account Username]" and will be acknowledged within 5 business days.
177sp is committed to resolving all privacy-related enquiries fairly, professionally, and within a reasonable timeframe. We treat all privacy communications with strict confidentiality and will never use information disclosed in a privacy enquiry for any purpose other than resolving that enquiry.
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